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Fitness Subscription Boxes: How do They Work and Are They Worth It

Think back to a time when the only way to buy clothes was to walk into a store and pick something off the rack.

Then came catalogs, at-home shopping channels on TV, and then the internet. Things have become so much easier and convenient over time. Now, the latest and greatest way to shop is via subscription box services, and it’s time you took a closer look at this exciting trend.

Fitness clothes, in particular, are a perfect candidate for subscription boxes for several reasons. Let’s talk about those reasons today and explain why you might benefit from a fitness subscription box for yourself or as a gift.

What is a Fitness Subscription Box?

The idea is simple enough, and you’re probably familiar with it by now. Sign up for a subscription service online, fill out some details, and receive a shipment of goodies based on a predetermined schedule and set amount of value.

The subscription box business model hasn’t been around for very long – it has only been a decade since companies started experimenting with the concept. Since then, they’ve worked out many of the kinks, and technology has improved dramatically.

Beauty and grooming products were the original subscription services on the market, but things have expanded into entertainment, food, and yes, fitness gear for the gym and the yoga studio.

How It Works

We touched on the basic outline of a fitness subscription box above, but let’s take a closer look at how the process works and what you can expect when signing up for one of these services.

Take a Quiz

Don’t worry! This isn’t the type of quiz that catches you off guard in high school or college. Subscription box companies usually require that you fill out a quiz to gather all the information necessary to send you the best possible items for maximum satisfaction.

Here are some of the questions you might be asked as you take the quiz:

  • What is your favorite way to work out? (Yoga, Cardio, Weights, etc.)
  • How often do you work out?
  • Do you exercise outside or indoors more often?
  • What is your size (tops, bottoms, bras)
  • What is your body shape? (Apple, Pear, Rectangle, Hourglass)
  • What are your preferred colors?
  • What are your preferred styles?
  • How frequently do you want to receive shipments?

In addition to these basic questions, you might also be asked to select a few outfits that appeal to you out of a lineup, giving the company a better idea of what you like.

Also, be prepared with your measurements and an approximate idea of your body shape – these will be necessary to ensure each garment is fitted to perfection and flatters your physique.

Stylists Know Best

Once all that data is collected, and your profile is complete, a professional stylist will assemble outfits for you based on your preferences and the latest seasonal trends.

For example, in the summertime, you will likely receive clothes in lighter colors and more ventilated designs. During colder months, expect to get some cozier garments with more weight and coverage.

The point is that these stylists are trained to send you the optimal outfit for every month of the year, aligning with your specifications and reflecting the trends of the time.

It’s like having a personal assistant making the best possible style choices for your activewear wardrobe. What could be better than that? The only thing you’re missing is a chauffeur and a chef, but we can’t help you there.

Pick and Choose

Depending on the service you sign up for, your shipment of goods will look a little different, but you should know what to expect when you hit that checkout button.

For instance, some fitness subscription boxes focus on a specific clothing category, while others will put together entire outfits meant to be coordinated on color, style, and trend.

When the box lands on your doorstep, it’s an exciting moment! Who doesn’t love a surprise?

Most of the time, the items you receive will be an instant hit, and you’ll hit the yoga studio that day with a brand new outfit you’re proud to wear.

However, not every garment will be a grand slam, which is why the best subscription boxes allow you to make exchanges, returns, and even trade items with other members of the online community. 

Just remember that you should never be stuck with clothes you don’t like, and it’s essential to have some recourse as a subscription box customer in this regard.

Send Feedback

Communication is key in any relationship, especially the one between you and your subscription box service. You should never hesitate to be in touch with your stylist or any representative you can contact with feedback, whether it’s good or not-so-good.

Did you fall in love with your latest outfit at first sight? Let them know to keep up the good work! Did that last pair of leggings just not hit the mark? Send them an email and make sure they get it right the next time.

A fitness subscription box is all about an ongoing back-and-forth dialogue to ensure that your next shipment of garments is an irrefutable success from head to toe.

Who Can Benefit From a Subscription?

A fitness subscription box might not be for everyone, but there are a few types of folks that should absolutely consider jumping on the bandwagon.

Do you see yourself in any of the following three categories?

The Busy

Work, marriage, kids, friends – the modern woman has barely any “me” time, and it’s a miracle if they ever get a moment to shop for fitness clothes at the mall or the department store.

Buying activewear isn’t just like picking out a pair of jeans or a cute top off the rack. It takes time, effort, and multiple rounds in the fitting room to get the right product. Factor in returns and exchanges, and you’ve basically got another part-time job.

A fitness subscription box is a true time-saver for busy people, with deliveries of premium activewear directly to your front door. With all that time saved, you might actually be able to catch a break on the weekend.

The Lazy

No judgment here – we know that the path of health and fitness can be a bumpy ride. Some days you’re brimming with motivation, while on other days, the drive to get to the gym or the studio is just nowhere to be found.

A fitness box is like a monthly dose of motivation delivered monthly, amplifying your excitement and encouraging you to strap on those training shoes.

If you need that extra boost, a subscription service like this might just do the trick.

The Clueless

Racerbacks vs. halter tops, leggings vs. tights, bike shorts vs. booty shorts – what the heck does it all mean? Fitness should be simple, but all the lingo can make shopping for athleticwear as hard as a workout. 

With a subscription box service, you can cut through all the confusion and finally make sense of fitness wear from the comfort of your own abode.

Before long, you’ll be an expert in all the fits, fabrics, and fashions that once seemed so intimidating. It’s an entire activewear education at your fingertips, so take full advantage.

Features of the Best Services

Not sure which fitness subscription service is right for you? Make sure it meets the following criteria before you punch in that information.

Trends and Relevance

Activewear trends move fast, and you want a service that thinks three steps ahead to give you the most relevant styles of the moment.

Review a few sample outfits and read customer reviews online to find a service that takes style seriously and won’t have you looking out of date in the gym.


A big criticism of subscription services is the cost, but you can actually save a substantial chunk of change if you choose the right company. Look for services that give you discounts on premium brands instead of ones that mark it all up.

Service and Flexibility

A top fitness subscription service will never leave you hanging with extra fees or slow service. As the customer, you should be empowered to swap, trade, exchange, and cancel whenever you see fit.

In Conclusion

With a combination of tech, trend-watching, direct-to-customer business models, and a bit of style expertise, you can benefit from a fitness subscription box in so many ways.

As you’ve gathered, not all subscription services are equal in quality or service, so be discerning and make sure you sign up for a plan with all the premium features we mentioned today.

No matter where you’re at in your fitness journey, a subscription box can help you reach the next level or simply get started on the right track. Good luck, and enjoy the outfits!



The History of Fashion for Getting Physical | The Vintage Woman Magazine

What to Know About Taking Your Body Measurements | Very Well Fit

How workout clothes can motive exercise | Well and Good

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